Pet Direct

Collaborating with RX Group, who led the design and customer journey, iLine played a key role in executing the construction aspects with precision. The fitout demanded high standards for quality and consistency, ensuring that every detail—from crafted shelving and display areas to the accessible layout—was perfectly aligned with RX Group’s innovative vision. The result is a functional, welcoming space that balances aesthetics and practicality, aligning with Petdirect’s brand values.

Early and ongoing collaboration between iLine and RX Group was pivotal, allowing challenges to be addressed promptly and ensuring timelines and resources were efficiently managed. The layout integrates practical features such as efficient stockroom access, well-organised display zones, and clear customer flow to support both staff and customers. This project adds to iLine Construction’s growing portfolio of retail fitouts, showcasing our commitment to building spaces that enhance customer interaction and meet operational needs, reinforcing our reputation for delivering quality, functional retail environments.